Digital innovation for the future of urban biodiversity.

We are an interdisciplinary team that develops technological tools so that municipalities, scientists, and communities can manage biodiversity with transparency, evidence, and collaboration.

Zoometrics, our story

From field experience to digital innovation

Zoometrics was born from years of work in animal welfare and community-based management of urban biodiversity.

What began as local initiatives to organize volunteer efforts and respond to concrete challenges (feral cat colonies, green spaces, urban wildlife) evolved into a broader vision: creating a technological platform that brings together science, community, and government.

Today, we are a digital suite that turns data into evidence, and evidence into action, in service of more sustainable and resilient cities.

Zoometrics, our founders

Diana
Barrantes

Founder & COO

Specialized in smart cities project management and international relations.

She has extensive experience in the public sector, where she has designed and implemented digital transformation policies applied to public health, volunteer management, and animal welfare at the municipal level. She brings strategic, institutional, and social impact vision.

Juan Manuel Taboada Álvarez

Founder & CEO

Biologist and forest engineer, full stack developer.

Expert in animal and human population censuses, and in the development of software applied to natural resource management. He has worked on international projects related to biodiversity and environmental markets such as carbon credits. He leads the strategy and growth of the Zoometrics ecosystem.

Damián Rinconada

Co-Founder & CTO

Software architect specialized in backend development with more than 10 years of experience.

He has led the creation and scaling of robust digital solutions across different sectors. At Zoometrics, he ensures the platform’s stability, interoperability, and technical evolution.


Our vision

We envision cities where biodiversity is a central pillar of urban planning, recognized as a source of health, resilience, and collective well-being. A suite that grows and evolves alongside science, policies, and communities, leading the transition toward a greener and more sustainable future.

Our mission

To enable governments, communities, and citizens to understand and manage urban biodiversity through simple, transparent, and collaborative digital tools. We make the invisible visible to turn data into trust, evidence, and action.

Nature in the city.
Technology at the service of life.

Our commitments

Inspire

Everyone can be part of the change.

We aim to inspire governments, professionals, and citizens to add their voice and their action. We believe cities transform when inspiration becomes collective participation.

Raise awareness and educate

Making the value of urban biodiversity visible.

We create resources, campaigns, and clear data so everyone can understand why biodiversity matters and how it can improve health, coexistence, and the future of cities.

Defend animal welfare

Caring for animals means caring for everyone.

We promote fair and ethical treatment of animals, recognizing their role in urban balance and public health under the One Health approach.

Contribute to the community

Strengthening networks, science, and public policy.

We support volunteers with tools and recognition, and provide validated data that contribute to scientific development and regulatory frameworks.

The future of our cities starts today.

We imagine it,
we build it,
and we live it together,
humans and nature.

A bold vision, built step by step.

Zoometrics evolves with each module and update, aligned with science and European policy.

ZOOMETRICS ROADMAP

Zoometrics is a living suite, in constant evolution.

Today, we begin with Meow Metrics®, already operating in dozens of municipalities, and soon Ark, Wild, and Green Metrics will join, expanding the management of domestic animals, wildlife, and urban flora.

Each module and update reflects our commitment to grow alongside scientific, regulatory, and community-driven advances.

Our vision is ambitious: a comprehensive platform to govern urban biodiversity in Europe and around the world. And we know that this future is built step by step, with the right motivation and focus.

Innovation ecosystem

eu-govtech-logo-2025-for-light-backgrounds
FiveCLM Startup ganadora 2025 Smart City e Industria 5.0
Las Rozas Innova
ClustersMadrid_TransformacionDigital_color
ESRI España Creacion de gemelos digitales con ArcGIS
RETECH Nodo Greentech
Startup Radar MadridmasD
logo-malaga-impacta-noclaim

Awards and certifications

distintivo_ens_declaracion_BASICA_RD311-2022
Esri España
FiveCLM Startup ganadora 2025 Smart City e Industria 5.0
Wayra
Zoometrics - Smart Metrics for Smart Cities

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Zoometrics - Smart Metrics for Smart Cities

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Zoometrics - Smart Metrics for Smart Cities

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